Clarks |
Live Shopping

Clarks wanted to create a live stream session where an influencer was talking through their latest collection and to make this live stream shoppable. The goal was to launch a light test format for the live shopping which doesn't require any technical integration and can be shared through social media. Clarks wanted to engage viewers during the live stream both by integrating questions from the audience and offering ability to discover all the shoppable products throughout the stream.

Smartzer’s live video shopping technology was used to add interactive elements such aslive comments and shoppable products to the live stream shared across Instagram as a URL. During the live stream, viewers could explore and shop the collection through a product carousel, as well as click on the featured items highlighting products on the stream in real time. The live event also featured a live comments functionality where viewers could write comments and ask the host questions in real time. After the stream was finished, viewers were able to explore the collection through a product carousel featuring all the items in the live stream.

The live shopping event attracted a highly engaged audience with average click through rate from views to product pages at 23%. Audience engagement was also shown through a large number of questions, comments and likes. The questions in the comments section were addressed both in writing as well as verbally by the influencer who was running the presentation. Additional impact was also driven by sharing a recording of the live event to capture audiences that missed the live session.