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Branching videos enhance engagement by allowing viewers to control the content’s direction, creating personalised and interactive experiences. They simplify complex topics, boost conversions by keeping viewers invested, and provide valuable data insights on audience preferences. Versatile across industries, branching videos are ideal for e-commerce, training, and more, offering tailored and engaging journeys.
Create a branching video experience where your customers can make choices to create a personalised video viewing experience. You can also drive conversion by adding additional information through interactive hotspots and calls to action like “Book Now,” “Learn More,” or “Find Nearest Store.”
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Chaptering for branching videos involves dividing the content into distinct sections or "chapters," each representing a specific decision segment of the storyline. Viewers can navigate these chapters based creating a customised viewing experience.
Interactive hotspots can link to any type of call to action including feature discovery, bookings, recipe instructions etc. Our customisable call-to-actions can help navigate your audience as they shape their experience through interactivity.
With branching you will be to add choices within your content which provides your viewer the ability to jump to specific points. This also enables creation of "choose your journey" type experiences. This tool is perfect for making long form content more efficient & effective.
Chaptering helps track audience behavior at each decision point, offering insights into preferences and drop-off rates.
Our seamless integration allows us to be completely GDPR compliant.