French Connection | Achieve 3X Average Site Conversion With Live Shopping

"Both the Smartzer platform and team have really supported our vision and plans. The platform itself was easy to pick up, utilise for each show, and refer back to for post-show results. Each project was simple to set up and go live, plus tech and developer support was quick, and changes were actioned quickly in time for our tight deadlines. We're super pleased with the performance of our first three shows." Eve Staniland, Senior Social Media and Content Editor, French Connection UK.

French Connection UK takes digital content to a whole new level by launching a live shopping series. On their first live shopping session, digital fashion creator Patricia O'Dwyer was giving inspiration and styling tips for her favorite products from French Connection’s latest collection.

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AVERAGE SITE CONVERSION

55%

ENGAGEMENT RATE

INFLUENCER STYLING LIVE SHOPPING SESSSIONS

GOAL

French Connection UK wanted to offer a new way for their customers to interact with their brand through the increasingly popular live shopping format.

The key goals for offering live shopping on their e-commerce site were to inspire and engage their customers, showcase the latest collection and to drive conversion.

Execution

French Connection UK partnered with Smartzer to enable live shopping on their Shopify e-commerce store. An integration was built for a bespoke live shopping experience complete with shoppable products, instant Add-to-cart, likes and ability to send comments and ask questions. The experience was fully branded to match the rest of the French Connection e-commerce.

During the live shopping event, viewers were able to see details for the featured shoppable products in real time, add products directly to their shopping cart and engage through comments and likes. The live shopping also featured a special discount code to encourage shopping.

Results

The live shopping event showed strong results with 55% of viewers interacting with shoppable products or through social interactions.

10% of the views of the live shopping event resulted in a product being added to the cart through the instant add-to-cart functionality of the live shopping player.

The live shopping event also proved a positive impact on conversion with a conversion rate 3x above the average site conversion.

Case Studies

FEELUNIQUE

Beauty retailer Feelunique utilised interactive shoppable video so their customers had an easy navigation from product discovery to conversion. With an elegant pop-up designed, viewers could shop within the video and select their specific variant before selecting to "buy now".

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