Live Shopping Case Study: Gisou

Live shopping, also known as shoppertainment or livestream shopping, is a relatively new e-commerce trend that has been gaining popularity in recent years. Essentially, it involves a live video stream of a product demonstration, allowing viewers to interact with the seller and make purchases in real time. In this blog, we'll examine a case study of successful live shopping events on a regular basis.

The case study we'll be looking at is a live shopping event series held by the beauty brand Gisou. The events are hosted by their customer experience advisor who is also an expert on their oil essential variety of products. The events are promoted on social media, with a link to their live shopping landing page.

During the live shopping, their product expert showcases several products and shares tips and tricks about them, while also answering questions from viewers in real time. Viewers are able to make purchases directly through the live stream.

So, what is making this live shopping event series so successful? Here are a few key factors:

  1. In-house expert: Putting a product expert in front of the audience talking through all the intricacies as well as showcasing the functionality gives high confidence to the viewers.
  2. Engaging Content: The live streams are engaging and informative, with the host demonstrating each product and answering questions from viewers. By providing valuable content, the brand is able to keep viewers engaged and interested in making a purchase.
  3. Easy Purchasing: By allowing viewers to make purchases directly through the live stream, the brand is able to make the purchasing process as easy as possible. This helps minimize any potential friction in the buying process, making it more likely that viewers would follow through with a purchase.

Overall, live shopping event series is a great way to engage with your audience. As live shopping continues to gain popularity, we can expect to see more brands experimenting with this format and finding new ways to connect with customers in real time. See KPI results of Gisou's case study here.