JD Sports | Shoppable TV Ad on E-commerce

The goal was to use the interactive and shoppable format to turn Christmas shopping from a chore into an immersive and fun activity leveraging the TV Ad video.
With Christmas fast approaching JD Sports was looking to use new shoppable video software to make shopping more exciting, entertaining and simplified. With direct links to products, interactive videos save users the time of researching and hunting down specific products that they have seen their favourite influencers wear.

JD Sports used Smartzer's to add a shoppable overlay to their video content. The brand was able to add hotspots to celebrities in the video so that viewers could shop the look from group product popups. They could then open the product display page by clicking the shop now call to action. The shoppable video also featured a shoppable side bar within which the customer could click individual products to shop. The end screen also provided viewers with an additional chance to buy with the replay carousel.

The shoppable JD Sports TV ad reached high KPIs across all the markets where the video was distributed for both engagement rate as well as click-through rate. The engagement rate for viewers who clicked to explore products was 38% and the click-trough rate to product pages was 11% on average across the markets.